the lucky society
Our new season is an invitation to become part of our Lucky Society, a community of optimists, dreamers and doers. People who believe that luck isn’t just a coincidence, it’s a mindset.
"bold, joyful and ready to wear"
At by-bar, that feeling of luck runs deep in our DNA. It’s in the way we create, connect and move. With a colourful twist, a fresh feeling and a good dose of positivity, this collection brings energy and joy to your everyday moments.
Think standout tops with bold, unexpected details paired with clean, essentials that ground every look. Cool sweaters with confident silhouettes, teddy jackets that bring instant warmth and light knits. Every item is designed to mix, match and layer, giving you the freedom to express your own lucky mood.come.
There’s a hint of retro running through the collection: nostalgic tones, playful shapes, vintage-inspired prints and joyful pops of colour that feel both familiar and refreshingly new. That same feeling shows up in our world too, from textured styling to vintage furniture influences that inspire the visual language of the season.
It’s clean, but full of character and with a bold twist. Optimistic, energetic and ready to stand out in a lucky way.
