empowering women, inspiring women
At by-bar, we celebrate the strength of modern femininity — in all its forms. From the women in our design studios to those in our international supplier network, by-bar is deeply rooted in female collaboration and entrepreneurship.
Today, we honour the women within our team — and beyond.
Our greatest source of inspiration?
The women around us — our team, our customers, our makers.
the women behind by-bar
This International Women’s Day, we’re shining a spotlight on six inspiring women in our by-bar team. From design to production, from operations to marketing, their dedication, creativity and care shape everything we do. Together, they contribute to creating contemporary collections of high-quality, consciously made pieces designed to last.
—Élène, international sales coördinator
what does femininity mean to you?
''To me, femininity means having the courage to be who you truly are. Show your strengths and your weaknesses, and respect one another for who they are.''
—Loes, production manager
what does femininity mean to you?
''To me, femininity is first and foremost about having the courage to be truly yourself: confident and comfortable with who you are. I also believe that femininity exists in so many different forms; there is no single right way to be a woman.''
—Esmée, marketing communication specialist
what gives you confidence in your work and daily life?
''What gives me the most confidence is the power of connection. I truly believe that when you feel connected and supported by the people around you, you create a safe space to challenge each other and grow.''
—Marte, office manager
what gives you confidence in your work and daily life?
''To me, it is about being seen and heard for who you are and what you do. But it is also about taking good care of yourself through nutritious food, movement, and connecting with friends.''
—Barbara, founder by-bar
who is a woman that has inspired you, and why?
''For me, there isn’t just one type of woman; there is such a beautiful diversity of women, each with her own story. I truly believe we can all learn from one another, and I find so much of my own inspiration in all of you.''
—Charlotte, merchandise planner
who is a woman that has inspired you, and why?
''My mother. I have always admired her so much. The journey she took to reach her goals has been such an inspiration to me."
built on female entrepreneurship
by-bar has always been about the inspiring women we surrounded by—from our makers to our team. We believe in creating opportunities and celebrating success together.
Designing for women feels natural to us; we truly understand their needs. And while our female-led culture is our core, we value the down-to-earth balance our male colleagues bring. Together, we are at our strongest.
‘‘by-bar was founded by Barbara Brenninkmeijer and is co-led by Carla Highet — two women with a shared mission to build a conscious, female-driven lifestyle brand.’’
