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about by-bar

let's meet

by-bar is a Dutch fashion & accessories label for women since 2008. The brand developed in Amsterdam is created by Barbara Brenninkmeijer. The women collection is also available in a mini-me collection. It’s known for its natural colors, with colorful accents in a clean and effortless style.

our mission
Barbara believes that in every person lies a beautiful soul and a unique personality. In her point of view every woman must go where she feels most alive and where she can say yes to new adventures! Our mission is that every woman stands out more in her natural pure way. We want to create this comfortable world with beautiful products, where every woman is inspired to do what she loves doing best. Just like we do!

long term relations
from the beginning that by-bar started we worked closely with our dedicated partners in Italy, Portugal and in India. We visit our suppliers several times a year and because of our personal contact they feel personally involved.They are as proud as we are when they see the collection hanging in the stores or seeing the beautiful pictures taking by our photographer, with whom we also have worked for several years. We also take time to build strong relationships with our agents, retailers and customers. Because we believe that long term relationships create long time success.

meet barbara

- dream plan do - 

Since her childhood Barbara Brenninkmeijer, founder of by-bar, is interested in beautiful clothes and objects. She loves to create a nice environment for herself. Studying fashion in Amsterdam is a natural next step, as is becoming a buyer for a selection of international lifestyle brands.She enjoys exploring the world, going to vibrant cities and magical places, finding inspiration in everything that she experiences, sees & feels around her.Bit by bit she collects these ingredients for her own collection, steadily building up her brand one step at a time.She values strong personal relationships with the craftsmen in Italy, Portugal and India, whom she visits several times a year while building a successful brand together among her dedicated partners. The suppliers who worked 10 years ago with by-bar are still working for the brand, making each collection a new successful story.

by-bar collections


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