Viscose is loved for its soft feel, fluid drape and lightweight comfort. It moves beautifully and feels easy to wear, season after season. Because the fibres become more delicate when wet, a gentle approach helps your viscose pieces keep their shape, softness and character for longer.
1. wash with care
Always check the care label first. Wash only when needed, using cold or lukewarm water and a mild detergent. If machine washing is allowed, turn your piece inside out and choose a gentle cycle. Viscose is delicate when wet, so keep it gentle to help preserve its shape and feel.the gentler the wash, the better it keeps its shape and feel.
2. dry naturally
After washing, gently bring your piece back into shape while it is still damp. Let it air dry naturally and keep it away from direct heat and strong sunlight. Avoid tumble drying, as heat can cause the fibres to shrink or change shape. Give it time to dry at its own pace, it’s worth it.
3. finish with care
Viscose can crease after washing, but a little steam usually brings back its smooth, flowing look. Steam or iron according to the care label, at a low temperature and from the inside of the garment. Avoid pressing too hard or using excessive heat.
4. treat stains early
Spotted something? Take care of it before it settles in. Gently dab the stain instead of rubbing it, as rubbing can work it deeper into the fabric or disturb the fibres. Use a mild stain treatment suitable for delicate fabrics and always check the care label first. Sometimes a quick spot clean is all your piece needs.
5. store it well
Make sure your viscose pieces are completely clean and dry before putting them away. Lighter dresses, blouses and shirts can be kept on a well-fitting hanger, while heavier or more delicate styles are often better folded to help them keep their shape.
Store them somewhere cool, dry and away from direct sunlight.
Wash gently. Let it flow. Keep it in rotation.
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