News

coming soon HS26

A collection inspired by slow days under the southern sun, arriving soon

the women behind by-bar

At by-bar, we celebrate the strength of modern femininity — in all its forms. From the women in our design studios to those in our international supplier network, by-bar is deeply rooted in female ...

modern mirage

This new collection brings soft silhouettes and sun-drenched tones to life. Think airy linens, flowing dresses, and prints that whisper of faraway places. Think sunny reflections, wide open skies a...

poolside service

This is poolside service, reservations required, names checked twice and sunscreen definitely involved. Our new collection unfolds like a private afternoon by the water.

salted oasis

Salted Oasis unfolds like a summer day by the sea, where time stretches, and plans feel optional. The suns warmth carrys through the air and everything moves at its own pace.

bold bloom

Bold Bloom is about expression. Greens and pinks come into focus through refreshing prints, framed by palms and warm summer light. The collection draws from vintage resort moments, afternoons by th...

shifted views

Shifted Views is defined by contrast. Mediterranean architecture meets artisan prints, as classic silhouettes are reworked through texture and details.

coastal muse

Our new spring summer collection is an ode to effortless confidence. Inspired by the nostalgia of a vintage getaway but designed for the contemporary women.

sunlit treasures

The view was just the beginning, now it’s time to explore hidden spots, characteristic cafes and unexpected corners.

sunlit treasures

The view was just the beginning, now it’s time to explore hidden spots, characteristic cafes and unexpected corners.