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bold allure

bold allure, untamed elegance in motion. The warmth of the day lingers as evening unfolds, a moment where strength and elegance come together effortlessly.

effortless elegance

Terracotta walls radiate warmth, soft shadows dance in the light, and every moment feels effortlessly feminine. This is the essence of summer, bold yet delicate, vibrant yet tranquil.

coastal charm

The collection embodies the spirit of the coast: effortlessly chic, bold yet calm, and always free-spirited. Perfect for those who seek to embrace the freedom of summer with confidence and grace. E...

seaside serenity

Seaside serenity, the essence of coastal elegance This season, we return to the coast, where a fresh sea breeze offers a perfect respite from the summer heat. The collection embodies the perfect ba...

the easter edit

Fresh flowers, fresh looks. This easter brunch, your style deserves a seat at the table.

sunlit escape

sunlit escape, where boldness meets calm Amongst the towering cacti, the warmth of the Moroccan sun envelops everything in its glow, blending nature’s untamed beauty with effortless elegance.

radian refinement

empowering elegance with confidence. As the sun peaks, a warm glow embraces the day, casting striking contrasts against terracotta walls.

founders edit

In deze Founders Edit spreken we met Barbara Brenninkmeijer, oprichtster en creatieve brein achter by-bar, en Carla Highet, mede-eigenaar en drijvende kracht achter de internationale groei van het ...

golden serenity

golden serenity, a fresh touch of renewal - As the sun sets over the rooftops of a serene riad, a sense of calm and sophistication fill the air. The golden golw of late afternoon fades into the sof...

moroccan radiance

Moroccan radiance, a journey of timeless elegance - This season, we take you to the heart of Morocco. A place of magic and endless allure, where golden light, vibrant energy, and timeless elegance ...