At by-bar, we are committed to using our business as a force for good by taking responsibility for our impact on the planet, people, and products we create. Becoming B Corp marks an important step in our journey towards high social and environmental standards, and we are incredibly proud of this.
We know there is more to do, but we keep learning, reducing our footprint, and increasing social impact. By being transparent about our journey, we aim to inspire positive change and bring you along as we improve.
Our success is built on strong, long-term partnerships with our suppliers and partners, many of whom have been with us since the beginning (2008). We feel lucky to have such a strong network behind us, all working toward a common goal.
Join us on our conscious journey—together, we can make a difference.
“We are committed to minimising our impact, by making conscious choices and by offering high-quality styles for a wardrobe that will last.” — Barbara Brenninkmeijer, founder by-bar
what is B Corp™?
B Corp is a global movement recognising businesses for their social and environmental performance, transparency, and accountability.
Being a B Corp embodies the essence of our conscious journey: working together to create positive impact, always seeking responsible alternatives and collaborate with our partners to become more sustainable.
We are excited to join a global community of like-minded organisations that believe business can be a force for good, inspiring us to collaborate and drive positive change.
#conscious facts
black friday cleanup initiative
Instead of Black Friday, we celebrate Conscious Friday. This year we have partnered with B Lab and Sumthing for a global cleanup initiative. For every person in our global team, we donated €5. Each euro contributed to remove 1 kg of plastic from the Ganges, one of the world’s most polluted rivers. Through this initiative, we helped to remove 600 kg of plastic.
product journey
At by-bar transparency is key. Beginning of 2024, we introduced tex.tracer, a platform that maps our entire product supply chain and centralises all product and social certificates. This platform helps us set clear goals and uphold social responsibility with our suppliers. From next summer, 50% of our products will have a QR code, enabling you to follow its full journey.
relationships
Our success is built on personal, long-term relationships with our suppliers and partners. We visit them regularly to strengthen these connections. Together, we pursue ambitious sustainability goals, always seeking responsible alternatives and collaborate to become more sustainable.
lower impact materials
We are committed to minimising our impact, by making conscious choices and offering high-quality styles that last. Each year, we increase our use of lower-impact materials, like organic and recycled fabrics, to reduce our footprint while ensuring the quality you expect.
discover more conscious stylescookstove project india
We measured our direct CO2 emissions, including our business air travels, over 2023. We offset these emissions by investing in a Climate Neutral Group project that provides sustainable cookstoves for low-income households in India. This initiative aims to reduce indoor air pollution and improve living standards in rural Northeast India.
SUP cleanup
In September, the by-bar team joined an exciting SUP Cleanup in the canals of Breda, where we collected 75 kilos of waste while paddleboarding. Litter in canals not only spoils the view but can also end up in the ocean, threatening marine life. That’s why we believe in participating in clean-up initiatives like this.
"Personal, long-term partnerships are the foundation of our success. We’re grateful for a dedicated network, all united by a shared goal." — Barbara Brenninkmeijer, founder by-bar
our B Corp™ journey
The journey to B Corp certification begins with a rigorous assessment, evaluating social and environmental impact. A score of over 80 (out of 200) qualifies a company for certification. This gave us insight into our strengths and areas for improvement.
“It’s not just about our product or service level, but how do you operate as a company behind that.” — Evelien & Jet, sustainability specialists at by-bar
Two years ago, we scored 60 points, but by setting ambitious goals and aligning our supply chain, we increased our score to 80.9 over the year 2022. Becoming a B Corp is a significant milestone in our conscious journey, but our journey doesn’t stop here.
"Sustainability is a continuous journey. We're dedicated to reducing our social and environmental impact every day. We believe collaboration is key to meaningful change." — Evelien & Jet, sustainability specialists at by-bar
what's next?
We will keep evolving, and our B Corp status helps us stay committed to sustainability by using low-impact materials, product passports, fair partnerships, and reducing our carbon footprint.
We continue to offer high-quality, consciously made styles, while minimising our impact and maximising social good. We are determined to raise our score of 80.9 by pursuing ambitious sustainability goals, working closely with our team and partners to achieve them.
Want to know more? Join us on our conscious journey.
last but not least
We encourage you to challenge us, share your thoughts, and ask questions. This is how we learn and improve. Together, we can make a difference!
most asked questions
This means we meet high standards for social and environmental impact across five key areas: governance, environment, workers, customers, and community. Additionally, it reflects our commitment to using business as a force for good. Being a B Corp is a milestone we are very proud of, but it is certainly not the end goal. It provides our team and our partners with a shared purpose and motivation to continually improve.
by-bar’s commitment to reducing our environmental footprint starts with measurement. Each year, we track our Scope 1 and 2 emissions, covering direct emissions from our office, stores, and business travel. To offset these emissions, we invest in a Climate Neutral Group project and have made additional improvements, such as switching to renewable energy for our warehouse.
Our roadmap includes plans to measure our Scope 3 emissions, our main challenge, at both total and product levels. Scope 3 covers emissions outside our direct control, primarily from our supply chain. In preparation, we are already taking meaningful steps to reduce these emissions, such as reducing air shipments, increasing our use of low impact materials, and implementing low-impact packaging.
Since the beginning of 2024, we partnered with Tex.tracer, a transparency platform that enables us to map the entire journey of our products, from cotton field to the final item, working closely with our suppliers at each stage. Starting next summer (2025), many of our products will feature a QR code, allowing you to trace their journey. This approach lets us share our transparency efforts and gives you an inside look into each product's story.
We are committed to ethical and responsible production at every stage of our supply chain. We work only with suppliers who meet our social and environmental standards, with all partners signing our Code of Conduct for fair working conditions. Larger suppliers undergo third-party audits by organisations like Sedex or BSCI, while smaller suppliers complete our self-assessment. Tex.tracer enhances transparency, helping us monitor compliance closely and drive continuous improvements.
Each season, we set goals to increase our use of low-impact materials, such as recycled, organic, and upcycled fibres. We use a fibre index to identify the most sustainable options, allowing us to make conscious choices that reduce our environmental footprint. Currently, 31% of our collection is made from lower-impact materials, and our upcoming Spring/Summer collection will raise this to 46%. We are committed to increasing this percentage annually.
At by-bar, we measure our Scope 1 and 2 emissions, those are our direct emissions. This includes emissions from our office, brand store, warehouse, and business travel. Our main challenge is measuring Scope 3 emissions, which represent the largest portion of our footprint, especially within our supply chain. To address this, we have set a goal for 2025 to measure our entire Scope 3 emissions. This will enable us to monitor and reduce our impact more effectively.
We are committed to sourcing wool and leather responsibly, with greater transparency through our partnership with Tex.tracer. To enhance our practices, we are increasing the use of certified Responsible Wool in our collections. As of November 2024, we have obtained certifications under the Responsible Wool Standard (RWS), Responsible Alpaca Standard (RAS), and Responsible Mohair Standard (RMS). While not all our wool products are certified, this step allows us to expand our use of Responsible Wool and ensure a fully certified and traceable supply chain. For leather, we collaborate with certified tanneries and are focused on continually improving our standards in this area.
Yes, we actively support charitable causes. We regularly contributing to social projects and community initiatives that reflect our values, aiming to give back and make a positive impact beyond our business. Over the past two years, we have donated around €45.000 to organisations such as Quiet Breda, the local food bank, and Ukraine relief efforts and to sponsoring a sports club in our hometown. Recently, our team also participated in a SUP Cleanup event in the Breda canals, collecting 75 kilos of waste while paddleboarding.
We believe sustainability is a shared responsibility and encourage our team to engage in our environmental and social goals. Employees participate in projects like clean-up events, sustainable practice workshops, and responsible consumption initiatives. Our sustainability specialists have set goals for each team, ensuring accountability in reducing our collective impact. By fostering a culture of sustainability, we empower our employees to make a positive impact within the company and beyond.
Customers can contribute to sustainability by choosing quality, conscious made clothing and extending each item's life through care, repair, and recycling. At by-bar, we offer tips to make products last. Look for our 'conscious choice' logo online for lower-impact items and use our size guide to reduce returns. When it is time to part with a piece, consider reselling, donating, or passing it on to someone who will enjoy it. Making conscious choices can make a big impact.
Tex.tracer is a transparency platform that enables brands to trace the full journey of their products, from raw materials to finished goods, supporting transparency and sustainability. With Tex.tracer, customers can access detailed information about the materials and processes behind each product. From next summer (2025), many products will feature a QR code, enabling consumers to make informed choices about the environmental impact of their purchases.