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At by-bar, we are committed to using our business as a force for good by taking responsibility for our impact on the planet, people, and products we create. Becoming B Corp marks an important step in our journey towards high social and environmental standards, and we are incredibly proud of this.

We know there is more to do, but we keep learning, reducing our footprint, and increasing social impact. By being transparent about our journey, we aim to inspire positive change and bring you along as we improve.

Our success is built on strong, long-term partnerships with our suppliers and partners, many of whom have been with us since the beginning (2008). We feel lucky to have such a strong network behind us, all working toward a common goal.

Join us on our conscious journey—together, we can make a difference.

“We are committed to minimising our impact, by making conscious choices and by offering high-quality styles for a wardrobe that will last.” — Barbara Brenninkmeijer, founder by-bar

what is B Corp?

B Corp is a global movement recognising businesses for their social and environmental performance, transparency, and accountability.

Being a B Corp embodies the essence of our conscious journey: working together to create positive impact, always seeking responsible alternatives and collaborate with our partners to become more sustainable.

We are excited to join a global community of like-minded organisations that believe business can be a force for good, inspiring us to collaborate and drive positive change.

#conscious facts

black friday cleanup initiative

Instead of Black Friday, we celebrate Conscious Friday. This year we have partnered with B Lab and Sumthing for a global cleanup initiative. For every person in our global team, we donated €5. Each euro contributed to remove 1 kg of plastic from the Ganges, one of the world’s most polluted rivers. Through this initiative, we helped to remove 600 kg of plastic.

product journey

At by-bar transparency is key. Beginning of 2024, we introduced tex.tracer, a platform that maps our entire product supply chain and centralises all product and social certificates. This platform helps us set clear goals and uphold social responsibility with our suppliers. From next summer, 50% of our products will have a QR code, enabling you to follow its full journey.

relationships

Our success is built on personal, long-term relationships with our suppliers and partners. We visit them regularly to strengthen these connections. Together, we pursue ambitious sustainability goals, always seeking responsible alternatives and collaborate to become more sustainable.

lower impact materials

We are committed to minimising our impact, by making conscious choices and offering high-quality styles that last. Each year, we increase our use of lower-impact materials, like organic and recycled fabrics, to reduce our footprint while ensuring the quality you expect.

discover more conscious styles

cookstove project india

We measured our direct CO2 emissions, including our business air travels, over 2023. We offset these emissions by investing in a Climate Neutral Group project that provides sustainable cookstoves for low-income households in India. This initiative aims to reduce indoor air pollution and improve living standards in rural Northeast India.

SUP cleanup

In September, the by-bar team joined an exciting SUP Cleanup in the canals of Breda, where we collected 75 kilos of waste while paddleboarding. Litter in canals not only spoils the view but can also end up in the ocean, threatening marine life. That’s why we believe in participating in clean-up initiatives like this.

"Personal, long-term partnerships are the foundation of our success. We’re grateful for a dedicated network, all united by a shared goal." — Barbara Brenninkmeijer, founder by-bar

our B Corp journey  

The journey to B Corp certification begins with a rigorous assessment, evaluating social and environmental impact. A score of over 80 (out of 200) qualifies a company for certification. This gave us insight into our strengths and areas for improvement.

“It’s not just about our product or service level, but how do you operate as a company behind that.” — Evelien & Jet, sustainability specialists at by-bar

Two years ago, we scored 60 points, but by setting ambitious goals and aligning our supply chain, we increased our score to 80.9 over the year 2022. Becoming a B Corp is a significant milestone in our conscious journey, but our journey doesn’t stop here.

"Sustainability is a continuous journey. We're dedicated to reducing our social and environmental impact every day. We believe collaboration is key to meaningful change." — Evelien & Jet, sustainability specialists at by-bar

what's next?

We will keep evolving, and our B Corp status helps us stay committed to sustainability by using low-impact materials, product passports, fair partnerships, and reducing our carbon footprint.

We continue to offer high-quality, consciously made styles, while minimising our impact and maximising social good. We are determined to raise our score of 80.9 by pursuing ambitious sustainability goals, working closely with our team and partners to achieve them.

Want to know more? Join us on our conscious journey.

last but not least

We encourage you to challenge us, share your thoughts, and ask questions. This is how we learn and improve. Together, we can make a difference!

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