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At by-bar, we are committed to using our business as a force for good by taking responsibility for our impact on the planet, people, and products we create. Becoming B Corp marks an important step in our journey towards high social and environmental standards, and we are incredibly proud of this.

We know there is more to do, but we keep learning, reducing our footprint, and increasing social impact. By being transparent about our journey, we aim to inspire positive change and bring you along as we improve.

Our success is built on strong, long-term partnerships with our suppliers and partners, many of whom have been with us since the beginning (2008). We feel lucky to have such a strong network behind us, all working toward a common goal.

Join us on our conscious journey—together, we can make a difference.

“We are committed to minimising our impact, by making conscious choices and by offering high-quality styles for a wardrobe that will last.” — Barbara Brenninkmeijer, founder by-bar

what is B Corp?

B Corp is a global movement recognising businesses for their social and environmental performance, transparency, and accountability.

Being a B Corp embodies the essence of our conscious journey: working together to create positive impact, always seeking responsible alternatives and collaborate with our partners to become more sustainable.

We are excited to join a global community of like-minded organisations that believe business can be a force for good, inspiring us to collaborate and drive positive change.

#conscious facts

product journey

At the beginning of 2024, we started working with tex.tracer, an innovative platform
that brings transparency to every step of our production chain. Today, 89% of our current winter collection comes with a QR code, allowing you to follow the journey of your item and meet the people behind the product. Together, we make conscious choices.

circularity: visiting Erdotex 

We had an incredible experience visiting Erdotex, a leading textile sorting and recycling company. Every day, tons of clothing arrives, ready for a second life. The incoming textiles are expertly sorted into over 400 different categories. This dedication ensures that clothing receives a second chance at wear or is designated for high-quality recycling. Seeing this process firsthand reinforced the powerful impact of closing the loop. It was a tangible reminder of why it's important to continue to focus on more conscious choices and circularity in everything we do. 

relationships

Our success is built on personal, long-term relationships with our suppliers and partners. We visit them regularly to strengthen these connections. Together, we pursue ambitious sustainability goals, always seeking responsible alternatives and collaborate to become more sustainable.

lower impact materials

We are committed to minimising our impact, by making conscious choices and offering high-quality styles that last. Each year, we increase our use of lower-impact materials, like organic and recycled fabrics, to reduce our footprint while ensuring the quality you expect.

discover more conscious styles

cookstove project india

We measured our direct CO2 emissions, including our business air travels, over 2023. We offset these emissions by investing in a Climate Neutral Group project that provides sustainable cookstoves for low-income households in India. This initiative aims to reduce indoor air pollution and improve living standards in rural Northeast India.

SUP cleanup

In September 2024, the by-bar team joined an exciting SUP Cleanup in the canals of Breda, where we collected 75 kilos of waste while paddleboarding. Litter in canals not only spoils the view but can also end up in the ocean, threatening marine life. That’s why we believe in participating in clean-up initiatives like this.

our concious journey

clean wind energy in Izmir Türkiye

To offset our direct emissions and air travel emissions from 2024, we invested in 2025 in a project by Regreener. This initiative supports the development of a wind farm in Izmir, Türkiye – the same place where we also produce our denims. It not only provides more green energy but also creates jobs in the region. In this way, we give something back to a place that plays an important role in our production process.

"Personal, long-term partnerships are the foundation of our success. We’re grateful for a dedicated network, all united by a shared goal." — Barbara Brenninkmeijer, founder by-bar

our B Corp journey  

The journey to B Corp certification begins with a rigorous assessment, evaluating social and environmental impact. A score of over 80 (out of 200) qualifies a company for certification. This gave us insight into our strengths and areas for improvement.

“It’s not just about our product or service level, but how do you operate as a company behind that.” — Evelien & Jet, sustainability specialists at by-bar

Two years ago, we scored 60 points, but by setting ambitious goals and aligning our supply chain, we increased our score to 80.9 over the year 2022. Becoming a B Corp is a significant milestone in our conscious journey, but our journey doesn’t stop here.

"Sustainability is a continuous journey. We're dedicated to reducing our social and environmental impact every day. We believe collaboration is key to meaningful change." — Evelien & Jet, sustainability specialists at by-bar

what's next?

We continue to evolve, and our B Corp status guides our commitment to sustainability. The
standards have recently changed: the points system is being replaced by stricter requirements. We fully support this, as it challenges us to create even more impact.

We are now diving into the new guidelines and working to close the remaining gaps – by
using low-impact materials, implementing product passports, fostering fair partnerships, and reducing our CO₂ footprint.

Our goal remains: to create conscious, high-quality styles, while minimizing our impact
and increasing our positive effect. Together with our team and partners, we’re taking steps to strengthen our B Corp status under these new standards.

Want to know more? Join our conscious journey.

last but not least

We encourage you to challenge us, share your thoughts, and ask questions. This is how we learn and improve. Together, we can make a difference!

let's connect

most asked questions

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